We’ve seen all kinds of things come and go throughout the history of search engines. In fact, there was a time when all you needed to do in order to rank highly in a search engine was stuff keywords in the bottom of your website. You could even stuff them in your meta keyword tag, and that would also get you results. However the guys at SEO Santa Rosa will take us on a little walk through time and see where search engine optimization is headed in the future.
For starters, you can’t simply get a website to rank from repeating a keyword phrase anymore. It used to be that if you wanted to rank for “roof repair Los Angeles” you would need to type that phrase into your content multiple times. It often resulted in content that looked poor and didn’t create a positive user experience. We’ve moved far beyond those days though.
Today search engines can tell what a page is about based on the topic. Phrases that are similar to each other create a sort of topic of discussion on the page. It’s true that it would be difficult to rank for a page that didn’t contain your primary keyword at all, but that doesn’t mean that you should be stuffing it in the content.
A great place to follow SEO would be to check out the Matt Woodward SEO Blog because he keeps people up to date on the very latest that’s going on in SEO and provides some very handy strategies. Matthew is an award winning marketer with years of experience in search engine optimization.
With that being said, the future of SEO looks almost philosophical. With artificial intelligence emerging, we find that search engines try to mimic life. As strange as that sounds, if you take a really good look at it you will see the same thing.
Let’s take an example of any group in life. We’ll start by talking about kids at school. Let us say that Billy is very popular at school. He’s the head of the football team and everybody knows who he is. People are talking about him all over the place. Naturally when someone thinks of the school football team, they think of Billy and vice versa.
At that same school is Joey. He likes to keep to himself for the most part. He’s very shy, gets average grades, and knows a couple of people who he hangs out with, but he’s mostly invisible. People don’t associate Joey with anything.
So what does this have to do with search engines? Your website could be like Billy or it could be like Joey. If you offer something big that makes you well known, or if you get some recognition around town, naturally you’ll get links to your website. A link to your website is like the kids at school talking about you. When people are searching for your brand it’s also like people talking about you. These both help increase your ranking in Google.
What search engines are looking for is life. They want to see traffic pouring through your website. That’s what gives it a heartbeat. They want to see that you’re not just “a Joey”. They really want to know that people associate your brand with what you do and that people like you. Search engines know that if they put a fake at the top of Google, then people won’t like that search engine.
A great example is a roofer in Franklin, TN. Go ahead and check out the Roofer Franklin website and you’ll see what we’re talking about. These guys show up on the first page of Google, yet their website looks cheap and incomplete. The reason that they’re performing so well is that people are looking for them on a regular basis. People know this brand and trust it.
Next time you optimize your website, keep this article in mind. You can’t simply use the SEO strategies of yesteryear. those strategies are dead. Search engines are looking for popularity and trust.
If you are planning to go ahead with some advertising and marketing activities for reaching out to now mobile phone customers or retain the existing ones, it is important for you to do your homework properly. The mobile phone market is extremely competitive and therefore you must be well prepared to reach out only to a focused group of customers. This will be possible only when you have the right information and statistic readily available with you. Over the next few lines we will try and have a look at some reliable and dependable mobile phone statistics as far as the year 2016 is concerned. This certainly will help you to know as to which direction your marketing and sales plans are headed. Check out this awesome mobile statistics infographic from SlickText.
Smartphone Usage Is Interlinked With Internet Usage
It would be pertinent to understand that almost 80% of customers who have their own smart phones perhaps buy them because it helps them to stay in touch with the internet and world-wide web. Though technically a mobile phone is a means of oral communication between persons, today, it is being used extensively as a tool to reach out to the internet and do various transactions, look for information, listen to music, watch movies and so on.
Mobile Phones Mean A Number Of Apps
Another important statistic which is quite surprising is that only 1.8 hours of time is spent by 90% of mobile phone users. More interestingly almost 90% of these users spend most of the time looking up various mobile based apps and using them to look for information, make purchases, play games, watch movies and listen to music. Hence, when planning a mobile phone or allied marketing strategy, this important point should never be lost sight of.
Mobile Phones Are Become Integral To Overall Marketing Strategy
While the importance of print, electronic and other media is still quite evident, there is no doubt that mobile phones are becoming an integral part of many companies, big and small, as far as their overall marketing strategy is concerned. The figure has been increasing quite dramatically and according to latest trends almost 70% of companies have made mobile marketing an important aspect of their overall marketing.
Mobile Research Begins With A Mobile Phone
Google has understood the importance of mobile based searches and therefore if you wish to market your products and services efficiently and effectively you must be aware of these changing trends. Hence you must pay a lot of attention to the way your website, product images, videos and other descriptions look like on a mobile platform. Unless this is sorted out, your mobile marketing program could become a non-starter. 48% of people look for products using mobile phones.
Poorly Designed Mobile Site Could Be Bad News
However swanky and stylish your website might be, at the end of the day it must appeal to the mobile users. In other words, the website must be attractive when it is looked at from the mobile phones. Without this being in place, you will be losing out on customers quite heavily.
Many business owners think that simply building up a Facebook page will generate the traffic and the business that they are looking for. They forget that Facebook is a marketing tool and it should be treated as such.
A good Facebook business page must be discoverable so that when people search for your products on Facebook, they will be able to find them. Having one-to-one conversations with your potential customers is also recommended. If your customers like your services, they will share them with their friends and that way you will be generating views and sales. A good business Facebook page can help you reach your target population.
How to Build a Facebook Page for Business
Setting up a Facebook Page for your business is quick and easy. It only takes a few minutes to create a Page for your business and start connecting with your customers. To build a page, you will have to login to your Facebook account and choose a page category. Enter the name of your business and choose from the six main page categories. These pages also have their own sub-categories. Choose a category that fits your business. Then enter some basic details about your business.
The “about” section will act as the main description for your business. It will appear on your main Facebook page, so make it expressive but brief. Make sure that you have included a link to your business website as well.
The next thing that you will be asked is to upload a picture. The picture that you upload will serve as the main visual image of your page, and it will appear in search engines results and alongside any posts or comments that you publish. The recommended size for a picture is 180 by 180 pixels. You will also be required to specify your target population so Facebook knows who should be granted access to your page.
After you have completed the above steps, you will be redirected to your Facebook page. At this stage, your Facebook page will only contain information that you provided earlier. Your page at this point is electronically published and discoverable on Facebook. If you wish to keep it private until it is finished, you can do so by changing the visibility option to unpublished. This option is useful if you need a few days to set up your page or get legal or corporate approval before publishing the page content.
You can now post content to your Facebook page and invite your friends to be a part of your growing business. Now that there is content on your page, you can start to invite users to like it. You can start by inviting your colleagues to like your page and the content that you post. You can also invite your supporters and potential customers to like and comment on your content.
If you want to protect your Facebook page from being hacked, it’s wise that you don’t trust anyone but yourself with the role of admin. This way you will be the only person that has full control of your page.
If you have been looking for simple ways on how to make money fast then you must have come across making money online. This offers you an opportunity to invest just a little time and effort and you will be able to make some money from various online companies and resources. Below are some examples of 5 ways to make money online fast:
1. Selling your Own Photographs Online
There are so many photography sites available online that allow internet users to sign up for membership and then upload their pictures with an aim of selling them. iStockPhoto refers to one of the popular websites that makes it possible for internet users to sell their stock photos. This is a surely easy way to make money online as all that is required for you to have is a good digital camera. You should then sign up to become a member and then apply to become one of their contributors. Make sure you watch the free tutorial videos in order to grasp what is required of you and then submit your work.
2. Freelance Writing
There is a huge and rising demand for prolific article writers online. If you are good at writing articles then you could offer to sell them to marketers, bloggers and small businesses that require them for business. People out there are willing to pay good money to get the convenience of people writing for them. It is also possible to find a good articles site where you will be getting article orders to write. After completing them you upload them and get paid after they are reviewed positively. Its easy to get started today and make your money online fast.
3. Becoming an Affiliate Marketer
In affiliate marketing you are able to make money without worrying about creating a product at all. You will only need to visit a site that deals in affiliate marketing and get a program that you will find worth promoting. The secret would be to find a product that you will be able to feel proud of and market it. You will make videos and write various articles to promote your business.
4. Becoming a Virtual Assistant
You can be able to get a job as a virtual assistant which in real sense you will be acting as an office clerk or online secretary. This can be taken as a career as there are no scams involved in it and you are able to make your money online fast. You will however, need to study various eBooks and online courses that offer training on how to become a professional and top virtual assistant.
5. Getting Paid to Take Part in Online Surveys
This is another way that people use to make their easy and fast money online. This method is free, easy and quick without much commitment needed to make money. It is similar to the way people take part in printed surveys which only require the opinion of an individual. Your only notable expense will be the time that you spend online and the internet. You will be doing everything online and hence there is no hassle involved in this method.
Social media networks have become excellent platforms where businesses can enhance their brand awareness and also market the various products or services they have to offer. Unfortunately, some of these organizations are still struggling with just how to optimize the potential of these websites to comprehensively engage their target audiences. While more to the point, finding practical ways of promoting their brands in the best light possible. Should you happen to fall in this category, you need not get worked up over it.
Essentially, the key to social media success is engaging the right audience with the right content. The online fraternity is noted for having very little time for “self promoters” who regard social media networks as feasible mediums for free advertisement. The trick therefore, usually lies in been able to strike a suitable balance between engagement and promotion. These two factors are basically 2 different sides of one coin.
Engagement is all about consistently churning out content that offers insight and adds value to the lives of your audience. This can conveniently establish credibility and foster trust, which will inspire your followers to spread the word about your business. On the other hand, promotion transcends beyond engagement. It generally entails providing a plausible and enticing offer that is totally based on your audience’s interest, needs and preferences. As such, social media can amplify your efforts to achieve enhanced brand visibility and engage a broader audience to grow your business.
Below are some best practices of using social media for your business to be able to realize these objectives.
Adhere to the 1 in 7 rule
This particular rule outlines that only 1 in every 7 posts you share should promote your brand. The remaining 6 should be reserved for sharing insightful content, not excluding posts which are relevant to your given niche. It is important for you to understand that this rule doesn’t necessarily mean you cannot add a touch of marketing to all the posts you share. Only make sure that you pair such content with exquisite content that offers value to your audience.
Initiate conversation starting questions
Most social media networks users relish sharing their personal opinions and views on a wide range of issues. To this end, you can post questions to obtain invaluable feedback on the topics, which are relevant to your brand and niche industry in general. Such queries should be designed to effortlessly engage your audience, and in the long run, inspire them to recommend your brand to their online social circles. At the same time, this kind of feedback can present you with invaluable insights on just what you might be doing right in your business operations. While more importantly, the exact areas that may need some improvement.
Take time to showcase your business expertise
You should also make it a point to ensure that the posts you share to your audience can provide in-depth information on your brand and the products or services you offer. In this case, you can dwell on the exact traits, features and benefits which make your brand to stand out from the rest of the pack. Additionally, you can share posts on your niche such as emerging trends, technology, white papers, tips and even best practices. You will also want to initiate Q & A sessions, where you and your team will comprehensively address the various pertinent questions that your audience might have about your company and given niche. Doing all this will easily enable you to establish yourself as a thought leader in your industry. Who isn’t only interested in steamrolling sales, but also keen on disseminating helpful content to your audience.
Try as much as possible to avoid sharing syndicated content
You may probably running numerous social media networks corporate accounts, and find it tiresome to post unique content all across these websites. Given, there are some apps that can allow you to simultaneously share the same content over all the social media accounts you have set up. However, doing this can in the end expose yourself to the risk of your message losing its sincerity. The best way to navigate through this issue is to take time to generate content which is unique on every platform. This can be very challenging, but you and your team should be up to the task, if you are really keen on obtaining the specific benefits that each network has to offer. If this is for any reason not possible, you can use the same language to promote your brand on different networks. But always ensure you alter the exact wording to reflect the tone of each of these websites.
This guest blog post is brought to you by Climb SEO in Irvine CA. Visit our friends to see how they can help you integrate a social media strategy for your business.
Marketing over the internet has evolved from simple ads to lines to numerous types of marketing. All of the marketing types serve to attract new customers and encourage them to buy items that are displayed. Every marketing type can be successful or it can result in failure. If you fail to invest enough money in advertising it will fail and you will lose money, but if you do it right, new customers will come and you will gain constant flow of money.
One of the most known types of internet marketing is search engine optimization. SEO increases the rankings of the webpage, and pages with higher ranking will turn out on better position when you search for a phrase that can be found on the webpage. As social networks entered all spheres of the internet, SEO was altered to incorporate the as well. Number of likes and retweets play an important part in the rankings of a page. Search engines are robots and in order to affect them through SEO you will have to get certain internet tools, and you will have to learn to use them before you are able to work around SEO.
Pay per click as a widely known as well as widely used form of internet marketing. Pay per click works through ads. Once someone clicks on the ad they are interested in, then they are redirected to the page of interest.
In past these kind of ads was only found on the sidebars of search engines but that has changed a lot. Every sponsored post you see on Facebook or any other social network is a form of pay for click ads. They can be in many forms; videos are the most advanced of them.
We all have to use email for many things, and because people use email so often, it is logical that some people are looking for customer over the email. It is fairly easy to create hyper targeting messages, and create a program that will register possible customers and send them emails with offers of the items they might buy. Using emails for advertisement may seem easy, but it really isn’t. New spam blocking programs are being developed every day, and those that want to earn through email advertising must adapt to those programs, and find some shortcuts around them.
Video marketing, especially through Youtube, is a form of internet marketing that is used by many to promote their services. Making funny and interesting videos about the product, or the video includes product in it, are both good ways to make people see the video.
No all of them will end up buying the product, but a good portion of them might.
Blogging is very common way of internet marketing, and more and more people use it. Blogs are simply channels that host links from other service and goods providers. Blogs serve as introduction into the services or products whose sellers have paid developers and writers of those blogs to promote their items.